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Best Time to Post on YouTube Shorts

In today’s digital age, where short-form video content has gained immense popularity, YouTube Shorts has emerged as a powerful platform for creators and businesses to engage with their audiences. With its vertical videos and snappy format, YouTube Shorts offers a unique opportunity to connect, entertain, and share informative content. However, to maximize the visibility and reach of your YouTube Shorts, it’s crucial to understand the best times to post. In this article, we will explore the optimal posting times based on country, category, and day of the week, helping you make informed decisions to enhance your YouTube Shorts strategy.

What is YouTube Shorts?

Before diving into the best posting times, let’s first shed some light on what YouTube Shorts exactly is. YouTube Shorts is a short-form video feature on YouTube that allows users to create and share vertical videos of up to 60 seconds in length. These videos are designed to be highly engaging, capturing viewers’ attention with their brief, captivating content. With features like music integration, effects, and the ability to swipe vertically between videos, YouTube Shorts offers a dynamic and immersive viewing experience.

Best Times to Post YouTube Shorts by Country

To maximize the reach and engagement of your YouTube Shorts, it’s essential to understand the best posting times for different countries. Let’s explore the optimal posting hours for India, United States, United Kingdom, and Canada. By considering peak activity hours and internet usage patterns in these countries, we can determine the most effective timing strategies for your YouTube Shorts.


Weekdays: The optimal posting times in India are generally during the peak evening hours, between 6:00 PM and 9:00 PM. This is when people tend to be more active on social media platforms after work or school.

Weekends: On weekends, especially on Saturdays and Sundays, the best times to post YouTube Shorts are between 1:00 PM and 4:00 PM in the afternoon.

United States

Eastern Time Zone:

Weekdays: The most effective posting times for YouTube Shorts in the United States, particularly in the Eastern Time Zone, are typically between 8:00 PM and 11:00 PM. During these hours, many users are active and engage with online content.

Weekends: On weekends, aim to post your YouTube Shorts between 12:00 PM and 3:00 PM to reach users during their leisure time.

United Kingdom

Weekdays: In the United Kingdom, consider posting YouTube Shorts in the late afternoon and early evening, from 4:00 PM to 7:00 PM. This aligns with the end of the workday and leisure hours when people are more likely to engage with social media content.

Weekends: On weekends, the best times to post YouTube Shorts in the UK are between 11:00 AM and 2:00 PM. This time frame captures users’ attention during their free time.


Weekdays: For YouTube Shorts creators targeting a Canadian audience, the best times to post are typically between 7:00 PM and 10:00 PM on weekdays. This aligns with the period when people are back home after work or school and have more leisure time to consume online content.

Weekends: On weekends, aim to post YouTube Shorts in Canada between 2:00 PM and 5:00 PM. This time frame corresponds to users’ leisure hours when engagement tends to be higher.

Best Times to Post YouTube Shorts by Category

When it comes to YouTube Shorts, different categories attract specific audiences. For example, Food Shorts and Gaming Shorts may have distinct follower bases and engagement patterns. By analyzing the viewership trends and engagement metrics for various categories, we can identify the best times to post YouTube Shorts for each specific category.

Food Shorts

When it comes to Food Shorts, it’s important to consider mealtimes and the moments when people are most likely to be looking for food-related content. The best times to post Food Shorts are typically:

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Weekdays: During lunchtime, between 11:30 AM and 1:30 PM, when people are on their breaks and searching for meal inspiration.

Weekends: In the late afternoon, between 3:00 PM and 6:00 PM, as users often explore new recipes or plan meals for the weekend.

Gaming Shorts

Gaming Shorts have a dedicated fanbase that follows specific gaming-related trends and content creators. For the best times to post Gaming Shorts:

Weekdays: Consider posting between 6:00 PM and 9:00 PM, when gamers are more likely to be online after school or work.

Weekends: Utilize the afternoon period, between 12:00 PM and 4:00 PM, when gamers tend to have more free time to engage with gaming-related content.

Fun / Humor Shorts

Fun and humor-based Shorts can appeal to a wide range of viewers, including those seeking entertainment and light-hearted content. Optimal posting times for Fun/Humor Shorts can be:

Weekdays: During the evening hours, between 8:00 PM and 10:00 PM, when users are looking to unwind and enjoy entertaining content.

Weekends: Focus on posting during leisure hours, between 6:00 PM and 9:00 PM, when viewers have more free time to engage with amusing and light-hearted Shorts.

Best Times to Post YouTube Shorts by Day


Morning: 9:00 AM – 11:00 AM, as people start their week and catch up on social media.

Evening: 6:00 PM – 8:00 PM, when users are likely to relax and browse online content after work.


Morning: 10:00 AM – 12:00 PM, as people settle into their workday and check social media.

Evening: 7:00 PM – 9:00 PM, a popular time for leisure and entertainment.


Morning: 8:00 AM – 10:00 AM, as users begin their day and engage with online platforms.

Evening: 5:00 PM – 7:00 PM, a time when people are looking for a break and seek out content to enjoy.


Morning: 9:30 AM – 11:30 AM, as people navigate their weekday routine and spend time online.

Evening: 6:30 PM – 8:30 PM, a time when users unwind and engage with social media.


Morning: 11:00 AM – 1:00 PM, when users may have more flexibility during their workday.

Evening: 4:00 PM – 6:00 PM, as people anticipate the weekend and browse online platforms.


Morning: 10:00 AM – 12:00 PM, when users have leisure time to engage with content.

Evening: 7:00 PM – 9:00 PM, a popular time for entertainment and relaxation.


Morning: 11:00 AM – 1:00 PM, when users may have a relaxed start to their day.

Evening: 6:00 PM – 8:00 PM, as people prepare for the upcoming week and spend time online.

Remember that these times are general guidelines, and it’s essential to monitor your specific audience’s behavior and engagement to refine your posting schedule accordingly.

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